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Clicks & Swagger

Songs about the marketing problems you can’t stop talking about after work.

Blame Marketing cover art

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Blame Marketing

For every team where sales blames marketing for bad leads, and marketing blames sales right back.

Lachezar Simeonov

Created by Lachezar Simeonov

It started with one song for a group of marketer friends. Then the inside jokes became a music project.

Outside the songs, I work on SEO, paid media, and marketing analytics. Explore my marketing work

FEATURED TRACKS

Listen to the Bangers

Listen first, then help pick the next marketing pain we turn into a track.

WP Update Anxiety

NEW

A song reckoning for every dreaded WordPress update

Outlaw Country

Meeting That Could've Been an Email

A song about the nightmare of having a 40-minute meeting for a simple 2-line yes

Afro House

Shadow Banned

A song about getting silenced by an algorithm that never explains why

Mongolian Folk Rock

Content Calendar Chaos

A song about every marketer who has to cover content for 12 platforms with 0 backup

Hard Rock

Make It POP

A song about the dreaded 3 empty words of feedback you get sooner or later

UK Garage

The Pivot Polka

A song about pivots in the search of product-market fit

Polka

Blame Marketing

A song about sales blaming marketing for bad leads

Soulful House

Heard one? Now pick the next trauma anthem.

Vote and submit your marketing pain→

Behind the Banger

Track 1: The Algorithm Blues

The Algorithm Blues is a soulful ballad about chasing that sweet, sweet organic reach, written for content marketers watching their organic reach quietly die one platform update at a time.

Open track
LS

About the Creator

Lachezar Simeonov

Fractional CMO and growth marketer

In marketing since 2014 across SEO, paid media, and marketing analytics, Lachezar created Clicks & Swagger to turn the everyday chaos of digital marketing into catchy, relatable music.

THE STORY

What is Clicks & Swagger?

Clicks & Swagger is a passion project that turns common marketers' pain into entertaining songs that should make marketers and other average human beings laugh, cry, or even share their pain in the form of music with other peers.Lachezar Simeonov, creator of Clicks & Swagger

Have you ever wanted to vent out about a marketing issue?  That's exactly what Clicks & Swagger does.

This chaotic intersection of marketing pain, music, and modern creative tools exists to turn your pain into poetry (well, auto-tuned poetry).

How this was born:

It started in early 2025, when a group of marketer friends, mostly in our group chat, shared the story of a freelancer who went silent on a social media edit. Text couldn't carry the emotion, so it became a song.

That's when I thought: "This needs to be a song so we can relive this moment whenever we need it."

So I made one. We laughed until we cried.

Then I made another. More laughs. More shared trauma expressed through auto-tuned genius.

Eventually, I was creating full tracks, designing album covers, building a whole catalog. That's when it hit me: marketers everywhere are fighting the same battles, feeling the same pain, and nobody outside this world really gets it. This is our inside joke, so why not share it with everyone who's ever had to explain what a conversion funnel is at a dinner party?

I spent December 2025 putting it all together, and Clicks & Swagger launched in January 2026.

Clicks & Swagger is for:

  • Everyone who's ever explained "impressions vs. reach" to a confused CEO
  • The brave souls who've pivoted strategies mid-campaign (again)
  • Anyone who's felt personally attacked by their bounce rate
  • Marketers who've earned their swagger through blood, sweat, and split tests

Welcome to the only marketing content you'll actually want to consume.

Press play. Feel seen. Maybe cry-laugh a little.

FIND US EVERYWHERE

Stream the Swagger

Follow us on your favorite platform and never miss a marketing masterpiece.

Also on Amazon Music, Deezer and TIDAL

Vote for the Next Song

See what marketing pain points the community wants turned into songs. Vote for your favorites or submit your own idea.

Want a song about your marketing pain? I take commissions.

See how it works
JOIN THE DROP LIST

Turn Marketing Pain Into Community Anthems

Get new releases, voting prompts, and the next batch of marketing trauma before it hits the feed.

I agree to receive occasional emails from Clicks & Swagger about new songs and behind-the-scenes updates. My email address is stored for this purpose only, never sold or shared for advertising, and I can unsubscribe from any email at any time. Privacy Policy.

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Next Drop

New Banger Incoming

Dropping Oct 28

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I agree to receive occasional emails from Clicks & Swagger about new songs and behind-the-scenes updates. My email address is stored for this purpose only, never sold or shared for advertising, and I can unsubscribe from any email at any time. Privacy Policy.